WINFIELD, W.VA. (August 8, 2018) – Mattress retailers Sleep Outfitters and Mattress Warehouse announced today they have been designated official sleep providers of West Virginia University Athletics through a partnership with Mountaineer sports Marketing from IMG College.
Sleep Outfitters and Mattress Warehouse founder Kim Knopf, a 2011 West Virginia Business Hall of Fame inductee, said, “I started this company with one store in South Charleston in 1983. As a West Virginia-born company, we are proud and pleased to be the official sleep providers of WVU Athletics.”
Of Mattress Warehouse’s and Sleep Outfitters’ 160 stores, 21 are in West Virginia where the company began.
“We are excited about the enhanced partnership between Sleep Outfitters and Mattress Warehouse, WVU Athletics and Mountaineer Sports Marketing,” said Matt Wells, WVU’s Senior Associate Athletic Director for External Affairs. “We appreciate the support of Kim Knopf and her talented team and look forward to working more closely with them in the coming years.
As official sleep providers, Mattress Warehouse and Sleep Outfitters logos and advertisements will appear prominently at WVU football, basketball and baseball games. Also, WVU basketball coach Bob Huggins will appear in television, radio, print and social media advertisements endorsing the bedding retailers.
Knopf says the company also plans to give away a pair WVU season football and basketball tickets.
“Sleep Outfitters and Mattress Warehouse deliver mattresses to more than 100 universities during the back-to-school period,” said Knopf, “so our association with WVU and other schools is a natural one.”
“Being in the mattress business, our association with WVU athletics also helps us make the point that regular, restorative sleep is critical for productivity on the field, on the court and on the job,” she said.
About Innovative Mattress Solutions
Innovative Mattress Solutions (iMS) is the parent firm of Sleep Outfitters, Mattress Warehouse and Mattress King. Founded in 1983 in South Charleston, W.Va. by Kim Knopf, the company
operates more than 160 retail locations in West Virginia, Ohio, Kentucky, Indiana, Tennessee Alabama and Virginia. iMS stores feature pillows, mattress protectors and adjustable bases, as well as mattress sets from Sealy, Stearns & Foster and Tempur-Pedic. Visit Sleep Outfitters on Facebook or at SleepOutfitters.com. Visit Mattress Warehouse on Facebook or at MattressWarehouse.com.