Sleep Outfitters

For more than 70 years, Serta has consistently made investments into innovative features to ensure of comfort and durability of every mattress they make. They invented the industry's first tuftless innerspring mattress, the Perfect Sleeper, which remains the best-selling mattress in America today.

In the 1970s, Serta was first to introduce a plusher Pillow Soft mattress. This new construction countered the theory that you needed a hard mattress for proper back support. In the 80s, Serta was first to use convoluted foam in the upholstery of its mattresses. They also introduced a continuous coiled innerspring in its Perfect Sleep line that provided better support to the shoulders, back and hips.

The 1990s saw Serta introduce the most significant comfort innovation in its history, Comfort Quilt. A combination of fibers and convoluted foam in the quilt of the mattress, Comfort Quilt helps improve circulation, which reduced tossing and turning for a restful night's sleep. Increasing durability, Serta introduced the Triple Beam frame. Three layers of prime lumber deliver more than twice the strength of the traditional boxspring frames.

In 2000, Serta introduced an all new Perfect Night mattress with several firsts, including the FreeFlex innerspring (mirrors the shape of the human body and provides 63% more support where the body needs it most), Sensifiber ( a temperature-regulating fiber that helps to keep a comfortable sleeping surface throughout the night), and the Quad Beam frame.

Inn 2003, Serta was the first national brand to offer open-flame resistant mattress and in 2004, they introduced the International Touch visco foam line of bedding with Fireblocker Construction. By 2005, Fireblocker became standard in every US produced Serta sleep set.